What began more than 30 years ago as Bill Dieterle’s effort to bring the joy of Christmas to hospitalized children has turned into a free, year-round quest.
Santa, as he prefers to be called, is the owner of Santa’s Hideaway Hollow, a more than 90-acre spread about 3 miles east of Middlefield.
It’s there, Dieterle makes children happy, from children who are terminally ill to those with special needs.
“It started out with me fulfilling the wishes of hospitals to have Santa visit sick and dying children Fridays, Saturdays and Sundays,” he says. “Never in my wildest dreams could I have ever imagined doing this as long as I have and building all this.”
Over the years, the retired Stouffer’s executive has turned himself into Santa by growing a medium-length white beard and developing a big stomach that really does shake like a bowl full of jelly when he laughs.
THE BEGINNING
The idea for Santa’s Hideaway Hollow started more than 30 years ago while he was working as a Santa’s helper. One little boy jumped to the beginning of the line of children. The people in charge were about to ask him to go to the back of the line when Dieterle noticed a scar on the child and said it was okay for him to stay.
Dieterle asked him what he wanted for Christmas; the boy answered, “Nothing.”
“You must want something,” he recalls saying to the boy.
He was surprised by the child’s reply. “Santa, you know I’m dying. Please just make my mother happy.”
“That really got to me,” Dieterle says. “It was after that when I came up with the idea for Santa’s Hideaway Hollow because these kids have to have a place to come to rather than wait for a Christmas they might not have.”
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