Watch Out for Fake Coupons on Social Media 

Watch Out for Fake Coupons on Social Media 

Fighting Fraud
By Better Business Bureau Serving Greater Cleveland

Everyone loves a good deal, and scammers know it. Counterfeit coupons are a popular way for scammers to steal your identity and money. These fake deals are tricking consumers on websites, social media platforms, and in texts and email inboxes. While motives and methods vary, phony coupons often mean serious losses for retailers, consumers, or both.

Usually, fake coupons are worth much more than real ones, offering steep discounts like 80% off. By using brands’ official logos, it’s nearly impossible to tell if it’s fake or not. 

In one variation of this scam, you may be scrolling on social media or checking your email and come across an ad with a coupon or promo code offering a major discount on products at a popular retail store. You click on the link and make a purchase using the promo code. After several days or weeks without your order being received, you find out that the website was fake and your order was never actually received. Your order’s “tracking number” may tell you the package was delivered when, in reality, your order never existed. If you try to reach out to the company to get a refund, you may find that the company’s website no longer exists or they refuse to respond to your emails and calls.

BBB has received several reports of fake coupons and discounts on social media platforms. One consumer shared, “I placed an order through TikTok. I was hesitant because of the shipping cost but then received a text with a discount code so I ordered. Didn’t get any tracking info until weeks later when I inquired about it. According to the tracking info, the package was delivered on a Sunday. I never received the package. Emailed the company several times and they stopped responding. Contacted the number that texted me and is being told someone will contact me and still no reply through email and no package.”

Another consumer shared, “Facebook discount [company name redacted] clothing ordered through their site via credit card and nothing ever arrived, order info not available through the link and tracking company not real.”

In another variation of this scam, you come across a website, either through a web search or an ad on social media, for coupons from major retailers. In some cases, getting the “coupons” requires subscribing to a coupon service and paying a monthly membership fee. Once you sign up, the service promises to either send you digital coupons or paper coupons in the mail. You may never receive any coupons, or you might receive coupons that are fake. Plus, by signing up, you’ve handed over your personal details and possibly your credit card information to a dishonest stranger.

You may also come across coupons that offer deals in exchange for sharing a link on social media. Don’t do it! The link leads to a third-party website where visitors enter personal information in exchange for the coupon. In most cases, after signing up, you never receive any coupons. Instead, you’ve given your personal details to scammers.

How to avoid coupon scams

  • Don’t fall for deals that are too good to be true. Be skeptical. If a coupon is valued near or above the retail price of an item, consider it a red flag.
  • Check the source of the coupon. If the coupon doesn’t come from a recognized coupon distributor, the manufacturer, or a specific store, be wary. If you aren’t sure about a coupon, visit the company’s website directly to look for the coupon on their official site or contact their customer service line to inquire about the coupon. Read BBB’s tips on identifying a fake website.
  • Think before you click on links in emails. If you receive a coupon via email, hover your mouse over the link without clicking on it to see where it will take you. If the URL looks like a random assortment of letters and numbers, or if it is a shortened link that doesn’t reveal where it’s taking you, don’t click it. Check the sender’s email address to see if it is legitimate. Only visit official websites to avoid downloading malware onto your computer. Read BBB’s tips on identifying a phony email.
  • Read coupons carefully. If a coupon doesn’t have an expiration date, if it looks photocopied, or if it contains spelling and grammar errors, you’re probably dealing with a fake.
  • Don’t trade personal information for perks. A real business will not ask for your personal information, such as your credit card number or bank account information, in exchange for a coupon or to enter a giveaway. Promotional offers that ask for personal information are usually scams. You shouldn’t have to pay to receive a coupon either.
  • Search for coupon scams. When in doubt, search the coupon offer and the word “scam.” This will often bring up similar offers that are fake and can help you determine whether a coupon is real or not.

If you’ve been the victim of a scam on social media, report it to the BBB Scam Tracker. Your report helps us build consumer awareness and reduce the effectiveness of scammers’ favorite tactics. Have additional questions? Reach out to your BBB at 216.241.7678 or [email protected].  

About the author

Better Business Bureau® (BBB) Serving Greater Cleveland and its staff are the contributors to our Fighting Fraud blog. BBB helps people find businesses, brands and charities they can trust. Services include: BBB Business Profiles, BBB Scam Tracker℠, Customer Reviews, business quotes, dispute resolution, fraud prevention presentations and more. BBB Serving Greater Cleveland services Ashtabula, Cuyahoga, Geauga, Lake, and Lorain counties. Contact them at 216-241-7678 or [email protected].

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