To celebrate the vibrant spirit of Baby Boomers and our emerging Gen X readers, Northeast Ohio Boomer magazine is introducing a new tagline: “Thrive After 55.”
The move is the first step of the magazine’s rebranding, which will be in place by next year. The tagline and other changes reflect the magazine’s commitment to the boundless potential of life beyond 55.
“‘Thrive After 55’ symbolizes our magazine’s dedication to fostering a positive and empowering perspective on aging,” says Brad Mitchell, Northeast Ohio Boomer magazine publisher. “Our readership is dynamic, adventurous and engaged. The tagline encapsulates the spirit of living life to the fullest as our readers embark on new journeys, embrace exciting opportunities and meet challenges head-on.
“When the magazine launched in 2015, Baby Boomers were in their 50s and 60s. Now that Gen Xers are well into their 50s, we are positioned to explore their interests and needs, and serve as a valuable resource as they enter a new chapter in their lives.”
Northeast Ohio Boomer will continue to cover a wide range of topics, including entertainment and culture, health and wellness, travel, lifestyle, finance, and community engagement—all through the lens of thriving after 55.
Look for Northeast Ohio Boomer at Discount Drug Mart, Marc’s Stores, Giant Eagle, libraries, recreation centers, medical offices and 500+ other locations throughout Northeast Ohio. To read a digital copy, blog posts and other engaging content, go to northeastohiothrive.com.
We’re looking forward to what’s next as we Thrive After 55 together with you.
