For immediate release, October 14, 2024
New Name Reflects Our Readers, Interests
Thrive: to progress toward or realize a goal despite or because of circumstances.
Northeast Ohio Thrive. That’s the new name for Boomer, starting in 2025, to mark the magazine’s 10th year celebrating people 55 and older.
An anniversary is the perfect time to review accomplishments with an eye toward the future. The truth is, “Boomer” doesn’t quite describe most of the magazine’s readers anymore. “Thrive” reflects the reality and aspirations of the loyal and enthusiastic readers who have generously supported the magazine for nine years. Thrive After 55… The magazine’s tagline is both its new name and a better fit.
Other Changes
Starting in March 2025, Thrive will publish four issues annually: Spring, Summer, Fall and Holiday. As readers and advertisers gravitate to online content, condensing print editions into four robust and free issues makes sense. Each will coincide with the quarterly Bash events in 2025. The wildly popular Bashes will also serve as Issue Release Parties for Thrive.
“Everything you love about Boomer will be included in this rebranding into Thrive,” says founder and publisher Brad Mitchell. “We’ve listened to our readers, advertisers and other partners and we’re building on our past successes of catering to the needs of older adults in Northeast Ohio.”
Readers will get more content about aging well, building relationships, managing money and embracing—make that thriving— in this exciting stage of life.
The Beat digital newsletter will continue each Wednesday. The magazine will expand its online and social media footprint with more blogger content, an extended events calendar and a new directory listing trusted companies, services and professionals for the 55+ market.
Thanks for your support and patience as Thrive embraces an updated version of the magazine and brand you’ve relied on for nearly a decade. This is going to be fun!
About Mitchell Media
Mitchell Media LLC was formed in 2014 and is committed to producing exceptional targeted print media, online content, live events and expanded digital and business services catering to parents and older adults in Greater Cleveland. Its flagship brands, Northeast Ohio Parent and Northeast Ohio Thrive, (formerly Northeast Ohio Boomer) have won numerous local and national awards for content and design.
CONTACT INFORMATION
Mitchell Media LLC
PO Box 1088
Hudson, Ohio 44236
330.822.4011
[email protected]
NortheastOhioThrive.com
NortheastOhioParent.com
Barbara Levinson
Can I subscribe?
Estelle R. Brown
Of course! Thanks for inquiring about a Thrive subscription. To get the magazine delivered to your mailbox, simply click on this link and fill out the online form: https://www.northeastohiothrive.com/subscribe/
As an option, you can call (330) 822-4011 to start your subscription. Thank you.