Folks interested in starting and growing a small business can get help — and the only cost is time. This winter, the Cuyahoga County Public Library’s Strongsville branch is offering a free ENCORE Entrepreneurs workshop. Experienced business professionals will host the six-week series. Workshops will be held Wednesdays starting Feb. 10 from 7 p.m. to 8:30 p.m. Registration is required. Call 440-238-5530 or visit cuyahogalibrary.org/encore.
HERE’S THE BREAKDOWN
WEEK 1
Concept2Business
In this workshop, learn how to generate and cultivate your business ideas and develop business concept.
WEEK 2
Business Plan
OK, so you have a business concept — now you need to create a business plan. Learn how to write an effective business plan and determine your mission, vision and values.
WEEK 3
Small Business Legalese
In this workshop, explore the many legal aspects of owning a business. Topics include naming your business, licenses, registration, patents, copyrights, trademarks and government regulations.
WEEK 4
Know Your Customer
Is there a demand for your business? What is your target audience? Explore market segmentation and develop a marketing plan that distinguishes your brand. Also, learn how to use social media to market your business strategically.
WEEK 5
Where’s the Money?
You have a great business concept, now it’s time to find the financial support you need to get started. Do you need a conventional loan, a microloan or crowdfunding? Learn what financial information should be a part of your business plan.
WEEK 6
The Perfect Pitch
Present a dynamite one-to five-minute pitch and attract the “ask” that you want. Develop your value proposition and elevator pitch and learn the four points of a perfect pitch. Receive constructive feedback on content and delivery, including key message, voice tone and body language, differentiators, go-to-market strategy, competition and business model.
