Mitchell Media’s Northeast Ohio Thrive After 55 and Seniors Guide Announce Cross-Marketing Partnership to Support Older Adults and Caregivers

Mitchell Media’s Northeast Ohio Thrive After 55 and Seniors Guide Announce Cross-Marketing Partnership to Support Older Adults and Caregivers

- in Caregiving, Housing, Latest News

Mitchell Media LLC, publisher of Northeast Ohio Thrive After 55, has announced a new strategic partnership with Seniors Guide, published by Ross Media Solutions, a second-generation family-run business that provides trusted resources connecting older adults and caregivers with senior living options and essential services. The collaboration will expand access to valuable information, resources and service providers for Northeast Ohio’s growing population of adults age 55 and older and their families.

The partnership is designed as a cross-marketing alliance that will promote each organization’s products, services and audiences across their respective print, digital and event platforms. By leveraging the strengths of both brands, the collaboration will help older adults and caregivers more easily discover valuable resources related to senior living, healthcare services, financial planning, lifestyle opportunities and aging well.

As part of the agreement, the Mitchell Media sales team will represent advertising sales for Seniors Guide throughout Northeast Ohio, connecting local businesses and service providers with highly targeted audiences seeking senior living solutions and support resources.

“We believe that Seniors Guide is a perfect complementary publication and website to Thrive After 55,” said Brad Mitchell, publisher of Northeast Ohio Thrive After 55 and president of Mitchell Media LLC. “When caregivers face circumstances requiring research for a loved one who is an older adult, the living solutions and other resources within Seniors Guide provide a helpful hand finding trusted providers.”

Katharine Ross, President of Ross Media Solutions, Inc., had this to say: “We’re excited to partner with Mitchell Media to expand access to trusted aging resources in Northeast Ohio. SeniorsGuide.com was built to help older adults and caregivers research senior living options and essential services in a thoughtful, pressure-free environment. By combining our digital platform and content expertise with Thrive After 55’s strong regional presence, we can help more families discover the guidance and providers they need at the right moment in their decision journey.” 

Through the partnership, Northeast Ohio Thrive After 55 (northeastohiothrive.com) and Seniors Guide (seniorsguide.com will work together to expand awareness of their content, directories, and services while helping families access reliable information when navigating important aging-related decisions.

With Northeast Ohio’s older adult population continuing to grow, the organizations share a commitment to providing trusted guidance and connecting readers with reputable providers who support every stage of the aging journey.

About Mitchell Media LLC

Mitchell Media LLC, based in Hudson, Ohio, is a regional media company specializing in targeted publications, digital platforms and live events that connect businesses with highly engaged audiences. The company publishes Northeast Ohio Parent, a leading resource for families, and Northeast Ohio Thrive After 55, a publication and digital platform dedicated to adults age 55 and older. Through print publications, websites, newsletters and community events, Mitchell Media helps organizations reach families and older adults with trusted local information.

About Ross Media Solutions / Seniors Guide

Ross Media Solutions is a second-generation family-run media company dedicated to providing trusted resources for older adults and caregivers. Its flagship platform, Seniors Guide, connects families with senior living communities, healthcare providers, financial services and other essential resources. Through its website and regional publications, Seniors Guide helps individuals navigate important aging decisions by connecting them with reputable providers and practical guidance for every stage of the aging journey.

Media Contacts

Mitchell Media LLC
Brad Mitchell
Publisher, Northeast Ohio Thrive After 55
Email: [email protected]
Website: northeastohiothrive.com

Seniors Guide / Ross Media Solutions
Seniors Guide Marketing Team
Email: [email protected]
Website: seniorsguide.com

About the author

Brad Mitchell is the founder and publisher of Northeast Ohio Parent, Northeast Ohio Thrive after 55 (formerly Boomer), Walden Life and owner of Mitchell Media LLC. Northeast Ohio Parent was launched by Brad and a team in early 2014, and NEO Boomer launched in 2015. Brad has served in many different capacities in the magazine industry since the late 1980s in both Cleveland and his hometown of Chicago. He is married and has three grown children, and a precious granddaughter. Brad can be reached at [email protected]

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like

Video: Is Spoiling Grandkids OK?

Ask the Parenting Expert: How to Be a