In the old days — like 15 years ago — mainstream celebrities appeared in television commercials endorsing beer and insurance. They used their fame to “influence” viewers to buy these brands.
Today, social media celebrities do the same thing on Instagram, Facebook, YouTube, blogs and more. They develop followings from hundreds to millions. They share information about food, travel, fashion, arts, crafts, product trials, opinions and outright product endorsements. These folks are called “influencers” because their followers are “influenced” by what they’re reading or viewing. ...
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May/June 2021
May/June 2021
We’re celebrating the region’s gradual reopening with a jam-packed magazine full of outdoor concerts and other events to get your summer off to a great start. Along with our expanded listings is our Community Focus section featuring Beachwood. You already know that there’s no beach in Beachwood, but do you know how it got its name? Find out that and more about this popular eastern suburb that’s a great place to live, work and thrive at all stages of life. ...
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Whether you sport Apple's iPhone/iPad, or a smartphone/tablet based on Google's Android operating system and sold by Google, Samsung, Motorola, LG and others, you might want to try out these helpful accessibility features. After all, most of us paid good money for our devices, so we might as well make the experience more comfortable and enjoyable. ...
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