About
Welcome to Northeast Ohio Boomer — a lifestyle magazine geared to the over-50 market in and around Greater Cleveland.
Northeast Ohio Boomer is published by Mitchell Media LLC in Hudson, Ohio by an exceptionally talented and passionate team of local media professionals. Our guiding principle, “Better Living After 50,” celebrates this region as a positive place to thrive in the second half of life.
Boomer is both refreshingly real and regionally rooted. Our editorial content is entirely locally-owned, published, produced, sourced and generated. The magazine provides objective, local and positive content focused 100 percent on the needs and wants of those 50 and older living in Northeast Ohio. We discuss health, wellness, culture, entertainment, recreation, education, technology, travel, events, relationships, legalities, finances, insurance and much more.
Northeast Ohio Boomer launched in fall 2015 as a natural outgrowth from our successful publication of Aging Answers, a special supplement within Northeast Ohio Parent, showcasing the importance of caregiving for aging loved ones. Our flagship publication, Northeast Ohio Parent was founded in March 2014 as a topical monthly magazine for parents and families in the Greater Cleveland/Akron region.
Boomer is published six times a year: January/February, March/April, May/June, July/August, September/October and November/December. It is made available — free of charge — at more than 700 locations including Discount Drug Mart, Giant Eagle, Marc’s stores, medical offices, libraries, senior centers, rec centers/fitness facilities, salons and other key locations around town. You can also sign up to receive the magazine’s digital edition and e-newsletter (The Beat) delivered directly to your email inbox.
We fulfill our mission by providing better community through heightened connectivity. Our print and digital magazines — along with The Beat e-newsletter and our Facebook page — highlight the vast opportunities and tremendous diversity to be found in and around Northeast Ohio. We also connect our community of readers, followers and fans with area businesses, services and organizations through a wide range of relevant, informative and entertaining events we help sponsor throughout the region. Stay vibrant and age successfully, thriving at every stage. Boomer inspires and motivates you to do just that.
Boomer and Beyond magazine is a member of the North American Mature Publishers Association. NAMPA members serve a common cause of providing high-quality magazines to Boomers and Seniors in local markets.
Read more about us in our FAQ section
Meet the Mitchell Media Team
Brad Mitchell
Founder/Owner/Publisher
Brad Mitchell is the founder and publisher of Northeast Ohio Parent, Northeast Ohio Boomer, Walden Life and owner of Mitchell Media, LLC. Brad has served in many different capacities in the magazine industry since the late 1980s, in both Cleveland and his hometown of Chicago. Brad is married and has three adult children, a granddaughter and a golden retriever.
Marie Elium
Editor
Marie Elium joined Mitchell Media in 2015 as editor of Northeast Ohio Boomer magazine. A freelance writer for 45 years and a former newspaper reporter, she believes everyone has a story worth telling. She resides in Portage County where she grows flowers, tends chickens and Facetimes with her young grandson.
Estelle R. Brown
Digital/Assistant Editor
Estelle is a freelance writer and photographer from Portage County. For Northeast Ohio Boomer, she creates articles, press releases, web content and social media posts. She started writing for Boomer in 2016 and now also serves as assistant editor of Walden Life magazine, launched by Mitchell Media in 2021.
Laura Chadwick
Art Director
Laura is an art director and graphic designer living in Richmond Heights. She joined Mitchell Media as art director for Northeast Ohio Boomer in 2016. Laura also serves as art director for the annual special needs publication, LiveSpecial and Walden Life magazine. Laura has specialties in art direction, publication design, photography, logos and prop styling. Her background lies in conceptualizing and designing page layouts for core editorial, custom media and advertising. She is a graduate of The University of Akron.
Sherry Lundberg
Advertising Production Manager
In addition to her role as art director for Northeast Ohio Parent magazine, Sherry also designs web ads and promotional materials for Mitchell Media. Sherry has over 20 years of experience in graphic design including designing mailers, brochures, logo designs and corporate identity packages for advertising and printing companies. She has more than 25 years of experience in graphic design and loves to create jewelry in her spare time. Sherry grew up in Northeast Ohio and now lives in Wickliffe with her husband; the proud mom of four grown children.
Kathleen Mitchell
Office Manager
Kathleen has been with Mitchell Media since its inception in 2013. In addition to managing the office, she is responsible for calendar events, accounts payables/receivables and sales support. She gained extensive office and human resource experience while working at Travelers Insurance, Progressive Insurance and Cornell University. She also freelanced as a home organizer and leased townhomes part-time while raising her three children. She grew up in Northeast Ohio and resides with her husband in Portage County.
Yvonne Pelino
Sales Consultant
Yvonne is a transplant from Pittsburgh and has many years of sales experience in print, cable television and radio, including hosting an on-air call-in talk show. She has sold for publications such as Expression Newspaper Pittsburgh, Our Community Voice Ohio, Family Fun Directory Ohio, and Gulf Coast Family News in Florida. Yvonne now sells mostly for Mitchell Media’s Northeast Ohio Boomer, in addition to helping plan the Boomer Bash events each year. Yvonne is a co-organizer on several “Meet Up” groups, including Single Baby Boomers. As a Baby Boomer herself, she enjoys dining out, dancing and listening to oldies music.
Janyse Heidy
Sales Consultant
Janyse brings more than 20 years of sales experience in the advertising market to Northeast Ohio. Janyse worked as sales manager for Mahoning Valley Parent magazine and Akron Family magazine, where she developed a passion for connecting parents with the best resources to help their families. Janyse has been with Northeast Ohio Parent and Northeast Ohio Boomer since each magazine’s inception. Developing great ideas while consulting with clients, she has enjoyed helping in many different media outlets. She has two granddaughters that keep her busy and will be happy to share pictures.
Chris Geer
Sales Consultant
Chris has more than 25 years of sales and marketing experience, including building brands for Dr. Pepper/Snapple, Miller Brewing and PolyOne. For the past 12 years, Chris has made his mark on the local media scene by growing share for Time Warner Cable Media before arriving to help launch Northeast Ohio Parent and Northeast Ohio Boomer magazines. An entrepreneur at heart, he prides himself on keeping up with the latest marketing trends and technologies and enjoys sharing this knowledge with his clients and coworkers. In his spare time, he often can be found on a baseball field or basketball court, watching his children. Chris resides in Copley with his wife, Jeanette, and their three teenagers.
Michelle Vacha
Sales Consultant
Michelle brings with her more than 16 years of experience in sales and marketing. She has been working in the world of print magazines since 2000 when she started with the former Cleveland/Akron Family Magazine. Michelle has a passion for the magazine industry and working with local businesses to help them connect with parents and families in Northeast Ohio. She is a lifelong resident of Northeast Ohio and is married with three daughters, a bird, chickens, two cats and a Chihuahua named Ellie.
Samantha Olp
Sales Consultant
With a strong background in travel sales and many years of association with parent magazines, Samantha brings a high level of energy to the team with her willingness to work hard and take care of details. Taking time with each client as a consultant empowers her to offer clients the perfect fit in marketing solutions for their respective businesses.
Sherrie Kantarovich
Sales Consultant
Sherrie has worked in the field of print media for more than 15 years. She also has a background in educational technology. Sherrie began her career in advertising sales at the Town & Country Trader upon her graduation from John Carroll University. Her career in the print media included The Cleveland Jewish News, Northern Ohio LIVE Magazine, and the Beachwood Buzz Magazine. Most recently, she has worked as a volunteer marketing coordinator for the Beachwood City School District, doing fundraising work and coordinating an advertising sales project called Showbill. She lives in Beachwood with her husband and two teenage children.
Lilia Lipps
Event Manager
Lilia is an insightful marketing and communications professional with extensive expertise in event planning, social media, external/internal communications and strategic planning. Lilia lives in Cleveland’s east suburbs with her husband Todd, daughter Madeline and puppy Lola. She lived on 3 continents and spoke 3 languages by the age of 5. Lilia also owns Lipps Service, a full-service boutique marketing agency and works part-time at the Beachwood Chamber of Commerce.
Kim Stahnke
Photographer
Kim, owner of Medina County-based Kim Stahnke Photography, has been a professional photographer for more than a decade. She regularly handles Northeast Ohio Parent’s cover photography and feature story images. As a wife and mother of four, Kim’s passion is documenting life through photos, whether it be of her own family or other families. Her work focuses on families, children and commercial photography.
